Search Engine Optimization (SEO) is a multifaceted strategy aimed at enhancing a website's visibility and ranking on search engine results pages (SERPs). At its core, SEO revolves around understanding and meeting the criteria that search engines like Google use to determine which websites should appear at the top of relevant search queries. This involves a combination of technical optimizations, such as improving website speed and ensuring proper indexing, as well as content optimizations, such as keyword research and creating high-quality, relevant content. Additionally, off-page SEO factors, like backlinks from reputable sources, play a crucial role in establishing a website's authority and credibility in the eyes of search engines.

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